• Fitz Mullins

Zipwhip CEO: How Dropping Out of College Paid Off In a Big Way


By: Fitz Mullins | ExecuTalks | February 26th, 2020


On this week’s episode of ExecuTalks, we had the honor of speaking with John Lauer and learning how his past shaped him into the acclaimed entrepreneur and CEO he is today.


At a young age John quickly learned the value of healthy competition as he grew up alongside his seven siblings. That sibling rivalry taught him the fundamental skills of believing in himself and the necessity of confidence in life. One of John’s first businesses arose when he cornered the DJ market at local schools after he convinced leadership he was the right person for the job. From that moment on, John knew that if he believed in himself and committed to his decisions, he could be successful.


During his time as an undergrad at Michigan, Lauer began honing his entrepreneur skills by launching his first official business, Rootlevel, which landed over $6 million in contracts from the likes of GM and Ford. This accomplishment at such a formative age helped John realize that if he chased an idea hard enough, he could find success. That realization forced him to make a difficult decision – take the secure road and graduate with a degree in computer science or drop out and pursue his passions. John believed he could make a positive impact on the world if he fully committed himself to his goals, so he followed through on his confidence and dropped out in his final semester of college.


John made good on that promise to himself by going on to start multiple successful ventures, including his current company, ZipWhip. He firmly believes that cutting off other opportunities and making tough decisions allows individuals the freedom to move forward and not look back. In order to succeed though, John believes you must have enough confidence in yourself. If you have confidence in what you pursue then you will be able to succeed no matter what decision you’re faced with.


John has continued to live by that belief and has never lost his entrepreneurial spirit he discovered as a teenager. Whether it’s empowering women in the workplace through strategic partnerships with coworking space Riveter or being named one of Goldman Sachs’ 100 Most Intriguing Entrepreneurs, John does not shy away from the opportunity to make a difference and follow his passions.


About Zipwhip


Zipwhip empowers companies to communicate with their customers in the most effective and preferred way possible – text messaging. As the pioneer of texting for business, Zipwhip first enabled text messaging to and from existing landline, VoIP and toll-free phone numbers in 2014. Zipwhip’s direct network connectivity, intuitive cloud-based software and an enterprise-grade API mean businesses can use any computer or mobile device to securely and reliably reach their customers, every time. (Source: Zipwhip.com)

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