• Alyssa Poteet

Why a Strong Mission Statement is Important

If someone were to ask you about your business, do you know how you would explain it?

If you find yourself struggling to catch your breath after a long explanation, it may be time to step back and take a look at your mission statement.

Your mission statement is a great way to state the purpose and values of your company in just a couple of sentences. Not only does it help your consumers quickly and easily understand your business better, there are also many ways it helps internally.

1. Mission statements help you stay consistent

If you’ve done any research about starting a business, one of the first pieces of advice you’ve probably stumbled upon is:

Consistency is key.

How do you stay consistent?

You make sure you have your ultimate goals in mind at all times.

If you’re ever feeling confused about what route to take next, remember what you envisioned in the beginning. It’s not just for the start of your journey — your mission statement is a great tool to periodically refer to, so you can make sure you are staying inline with your goals.

Think of your business as a tree. Your mission statement is like the seeds you plant. All your plans and ideas grow from those seeds. So if you plant seeds for a pine tree, you can’t expect an oak tree to grow.

Keep that in mind when coming up with your mission statement — is it something you can stick to without straying too far?

2. Mission statements keep everyone on the same page

Once you begin to gain traction in your business, you’re eventually going to add more people to your team.

Having a solid mission statement makes sure anyone you bring on board has the same vision for your company in mind.

This will help avoid confusion when your team is brainstorming new ideas for the business. Keeping your mission in mind will help decipher whether or not an idea aligns with your overall goals.

3. Mission statements help attract the right people

When starting a new business, it’s easy to get caught up in trying to please everyone.

While the idea of turning people away from a business you’re trying to get off the ground doesn’t sound very appealing, it may work out better in the long run.

Unsatisfied customers are much more likely to spread the word about their experience. So to avoid this, you want to make sure you’re attracting the people who will benefit from what you have to offer.

If your mission statement is done right, not only will it bring the right people to you, it will also help others realize your company may not be what they are looking for — which is okay!

You’d much rather have 50 highly satisfied customers, with the chance of them spreading word to their friends and family, than to have 100 customers with mixed feelings about your company.

People are also much more likely to choose a company that specializes in what they need, rather than a company who tries to please all. So having a mission statement that maximizes your strengths could benefit your company’s image greatly!

Have you planted your seeds yet? What are your plans to make sure they grow strong? Let us know in the comments below!

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