• Fitz Mullins

98point6 CEO: How Embracing Failure Helped Him Prepare For His Next Big Move

By: Fitz Mullins | ExecuTalks | March 20th, 2020

Photo Credit: Anthony Bolante | PSBJ


On this week’s ExecuTalk, we sat down with the founder and CEO of 98point6, Robbie Cape.

We learned a lot about how his personal experiences that led him to create an on-demand primary care application.


Check out our three favorite takeaways and listen to the full interview for even more!


1. Foster Your Childhood Interests

Robbie had several pivotal experiences during his childhood that guided his professional career. Initially he wanted to be a heart surgeon after watching an early episode of “That’s Incredible”, which featured an open-heart surgery. Not long after that moment Robbie’s uncle gave him a computer. He was immediately interested in the transformative power of technology and knew he would pursue a career in computer science.


But, the opportunity that helped shape Robbie’s professional success the most was when his dad would turn to Robbie as a soundboard while making difficult work decisions for his business. Sitting around the dining room table for dinner turned into a board room as Robbie was able to step up and voice his opinion. Whether it was debating the merits of an acquisition or diving into a touchy HR situation, Robbie was able to indulge his entrepreneurial tendencies and learn what it takes to run a successful business.

2. Embrace Failure and Move On

While working at Microsoft, he was appointed to lead a top secret project named "Operation Hailstorm". Then Senior Vice President, David Cole, let him know it would be the most important project for the company over the following 5 years. What happened next was anything but what Robbie expected. He crashed and burned so hard that he was publicly humiliated and let go from the position. His son was three years old at the time and saw his father cry for the first and last time. Robbie became a shell of himself in that moment and had no idea how to cope with his situation. Eventually he was able to learn from the experience and even embrace his failure, which helped Robbie grow and prepare for his next opportunity.

3. Recognize How Fragile Life Really Is

When traveling abroad in Israel as a teenager Robbie met what would become one of his best friends. Once back in America he continued to stay in touch with his friend for many years after. By the time Robbie was returning to Israel his friend let him know that they had a very aggressive case of cancer and the prognosis was very bleak. When Robbie finally saw his friend, he knew he would never see them again. This situation hit Robbie extremely hard and forced him to realize how fragile life really is. From that moment on he promised himself that he would chase his dreams and only do what he loved because life is too short to compromise.

About 98point6

Founded in 2015 and headquartered in Seattle, 98point6 is pioneering a new approach to primary care. By pairing deep technology with board-certified physicians, our vision is to make primary care more accessible and affordable—leading to better health and reducing the cost of care. We meet consumers where they are by offering private, text-based diagnosis and treatment via a mobile app. For employers, 98point6 increases primary care utilization among those not actively or appropriately engaged in their health—enabling earlier medical intervention and improving employee productivity. 98point6 is available on the Apple App Store, Google Play and at www.98point6.com.

  • White Instagram Icon
  • White LinkedIn Icon

Quick Links

Subscribe Now

© 2020 ExecuTalks All Right Reserved